The Year of the Millennial Trader

The Year of the Millennial Trader

Trading Remained Trendy Despite Market Uncertainty

2022 has been a tough year for the markets. Many investors experienced their first bear market, recession rumbles were inescapable, and inflationary intimidation was high. But, regardless of the market lows, trading by Millennials was up. Younger investors grabbed the bull by the horns and put their money to work despite the bear on their backs.

Based on data from more than 12 million investors worldwide, our latest study takes a closer look at how the current prolonged bear market has impacted trading behaviors of retail investors across APAC, EMEA, LATAM, and the U.S. to help make sense of what Millennials’ market domination suggests for the long-term.

Based on data from the first half of 20221, key findings from the report include:

  • Gen Z scaled back while Millennials took the lead: Millennials represented the largest proportion of new investment account openings worldwide (46%), which could signal a potential influx of cash into platforms that meet their investing needs. They also represented both the highest average trades per account (19) worldwide and the largest proportion of trades in each region, including a startling 94% of trades in APAC.
  • Millennials expressed different appetites for risk globallyInterest rates rose and U.S. investors increased their interest in fixed income bonds. In APAC, investors followed a high-risk, high-reward mentality.
  • Fractional investing has become a habitAcross the U.S., LATAM, and EMEA, 96% of all activity in 1H22 was driven by fractionalized trades. This is a notable increase from 2H20, where fractional trades drove 92% of global activity.

Download the report for details about the implications of what we found, among other insights, including which symbols were the top traded, what other generations were up to, how this data impacts the fintech industry, and more.

1DriveWealth proprietary data. All data has been rounded and reflects approximate figures.

Please download the full report below: