MotivHealth Case Study


MotivHealth is a health insurance company focusing on HSA-based insurance plans. Now, it’s offering its customers the ability to invest their HSA balance, right inside their insurance dashboard.

How MotivHealth uses DriveWealth to power its all-in-one health insurance dashboard

The Problem:

The Problem: Offering an embedded investing experience for HSAs

MotivHealth wanted a comprehensive health solution for its customers. Dave Hall, the CEO of MotivHealth, had always seen the HSA as more of a health benefit than a bank account, and wanted customers to be able to access all of their health benefits in one place. 

The MotivHealth team had trouble finding a provider who could offer a complete solution without adding another login and another portal for their clients. They also needed to partner with a registered investment advisor (RIA) who could offer investment advice to their customers, as they didn’t want to maintain a full RIA themselves.

The Solution:

API-based infrastructure and a consultative partnership

The MotivHealth team realized that with a robust, simple, and vast API set from DriveWealth, they could get this product out the door and achieve the all in one solution faster than they had anticipated. 

MotivHealth needed two partners to fully realize their vision. Once they connected with DriveHSA, a division of DriveWealth focused on the HSA vertical, the team quickly put them in touch with a local RIA consultant that already focuses on the benefits and retirement space.


Speed to market and customer experience

With help from DriveWealth and ABG Consultants, MotivHealth was able to launch their dashboard in only 72 days. 

As of March 2021, 60 percent of MotivHealth’s customers have an HSA investment account; and the average account balance is $10K.

Healthy Magazine — Employer HSA Contributions Benefit Everyone
“The average American couple will need $390,000 to cover their medical expenses in retirement. HSAs are a great way to engage people to help lower overall healthcare costs while preparing for future medical expenses.”
Dave Hall, MotivHealth CEO

The DriveWealth Difference

Our experienced team can help you create your own innovative HSA investing experience.

Learn more about how it works →
API stands for application program interface. An API specifies how software components should interact. Our suite of APIs allow our partners to build applications that connect to our brokerage platform
Testimonials may not be representative of the experience of other partners, and are no guarantee of future performance or success.
Health Savings Accounts (HSAs) are tax-advantaged savings accounts that allow participants and employers to contribute pre-tax dollars to pay for medical expenses. Only participants enrolled in a High Deductible Health Plan are able to contribute to an HSA. Balances in an HSA can be rolled over from year to year to pay for future health care expenses, and many HSAs allow balances to be invested in securities. HSAs have triple tax benefits: (1) pre-tax contributions, (2) tax-free interest and investment earnings, and (3) tax-free payments for qualified medical expenses.

Contact Us
Join the retail revolution and put the future of embedded investing into the palm of your customer's hands.