How Alinea uses DriveWealth to power its educational investing platform for Gen Z
Getting to market quickly
The team at Alinea Invest had the mission, the community and the network; now they just needed the right platform to build their application.
A Y Combinator-backed company, Alinea built a community on college campuses —from Columbia, to Yale, to UCLA—as part of a grassroots campaign to bring investing to 18-to-24-year-old investors.
But the team had a bigger vision in mind: an application that would help Gen Zs understand how to invest, through curated investment recommendations, bite-sized educational insights, and a focus on impact (ESG) data.
An all-in-one brokerage platform with integration support
When selecting a clearing broker and infrastructure provider, Alinea was concerned about speed-to-market. They wanted a comprehensive suite of brokerage services, to avoid time-consuming integrations with multiple vendors.
Integration with DriveWealth’s API platform and infrastructure offered them a complete solution.
Alinea was also able to achieve the speed-to-market they wanted because of DriveWealth’s robust integration support. The integration team had multiple meetings with Alinea per week, and gave real-time feedback through a shared Slack channel.
Integration to launch in 34 days
Ultimately, Alinea Invest launched just over a month after integration began. They were able to bring their product to market quickly and seamlessly, offering a unique offering: Stacks—baskets of stocks that reflects a theme or strategy.
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