At DriveWealth, we’re driven to democratize investing around the world. We believe that regardless of an individuals’ age, wealth stage, or level of financial expertise, anyone with a smartphone should have the ability to access investing products and advice from the palm of their hand. By eliminating the traditional barriers to investing, millions of investors around the world can access the markets for the first time.
While technology has the ability to make finance approachable, financial education is a critical tool to leveling the economic playing field. By teaching investors the value of balancing spending, investing, and savings, fintechs can help consumers become owners of their financial futures. Embedded finance is making this possible by embedding financial literacy into the point of transaction. Using embedded fractional trading technology, consumers can easily invest psychologically insignificant amounts at the swipe of a debit card, making it frictionless to penny cost average into a diversified portfolio that consumers can hold for the long term. This helps users to recognize the value in investing small amounts on a regular basis, and in turn, develop the skill set they need to take control of their finances.
At Money20/20, we showed people that the key to democratizing access to investing and supporting financial literacy is by making buying Starbucks stock as easy as buying latte. If you grabbed a cup of coffee at our booth, we donated a dollar of Starbucks stock to Moneythink, an organization that’s driven to, “inspire younger generations to make informed immediate and long term financial decisions and build financial wellness habits.” Moneythink is working to empower students with the tools they need to make financial decisions before enrolling in school, just like how we’re equipping investors with the tools they need to learn about investing before they begin. As we continue to present at future conferences, we look forward to supporting organizations like Moneythink to help create a more equitable economy for all through financial literacy.